Wednesday, October 22, 2008

Bus ads just got smarter

In NYC, the MTA is now testing digital ad screens, by Titan Worldwide, on the sides of buses running the M23 route. Each sign is embedded with GPS technology that changes the ad according to zip-code, neighborhood, time of day, demographic and ethnicity.

According the NY Post "the screens can show an ad for Saks Fifth Avenue while in Manhattan and change to Target in Brooklyn. The ads can even change languages according to the ethnicity of a neighborhood."

Consumers are already complaining about how invasive the very bright ads are, but if the test is a success, we can expect to see 200 buses with them by 1st quarter 2009.

Labels: advertising

posted by becky terhaar at 6:27 AM   0 comments

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