Lately we have seen movie stars making headlines because of their seemingly beneficent acts in children's causes. But face it, don't you always have a little feeling in the back of your mind that there's something jaded about their motives? I do.

But not in the case of the late Paul Newman, who passed away this weekend. He was a different breed. He didn't need the notoriety. Little fanfare was made years ago when he started the "Whole in the Wall Camps" for children with cancer, which was funded out of the profits from his Newman's Own brand of popcorn. This concept was so successful that it went on to create over 20 camps and dozens of grocery products. To the point where the line is blurred between the product and its branding and the reason it was created. We buy the salad dressing because it's good, not necessarily because 100% of the profit goes to charity.

There are no big photo ops, no headlines no Hollywood drama surrounding him or his charity.

Wouldn't every non profit love to have this kind of angel.

Don Imus is doing something similar but let's face it, he's no Paul Newman.