Thursday, September 18, 2008

Postmaster Potter points at nothing, just diverts

In today's DM Newsline an article recapping Postmaster Potter's address...... said nothing.

He suggests that mailers explore new ways to capture customers a la thinking outside the box. May I humbly remind the Postmaster that direct marketers are, and have been, the most creative marketers around. What has caused the greatest problem to mailers is not finding new and innovative ways of acquiring customers, it's the insane postal system and postal increases that have sent the industry into a tailspin over the past 18 months.

One third of the US Postal Service's annual revenue depends on advertising mail. If we treated our best customers the way the postal system treats the DM industry, we'd all be out of business.

posted by martin stein at 5:16 AM   0 comments

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