Thursday, September 25, 2008

Every generation has ups and downs

My 87 year old mother tells stories about how she had to take a wheel barrel full of Marks to buy a loaf of bread in the '20's in Berlin. My father-in-law tells of bread lines in the 30's. We remember long gas lines in the 70's (maybe) and double digit inflation. Somehow we got through it. And we will again now. Why? Because basically we have the right economic underpinnings and free enterprise.

Until then we just have to be smart and look out for good opportunities to improve our business. Examine all new ideas that are presented. Look at packages you tested years ago that were just short of profitable. A tweak here or there could make it a winner. Modeling lists. Explore enhanced files. Good list managers can segment their enhanced files to find the right list for you to test.

Last, talk to your broker and list manager. Have a joint meeting with them and let them know your plans and get their feedback. They are your conduit to the rest of the industry and they can give you some good insight.


No ostriches here!

Labels: economy

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