Friday, September 12, 2008

Darryl: there is life offline

On Tuesday our good friend Darryl Ohrt, from our ad agency, came to our offices to present a staff development session about 10 of the most useful Internet tools.

As always, Darryl wowed us with his extensive knowledge of the Internet and the many tools available. Many of us are trying out new sites like Twitter (tweet me @Tally1) and Delicious. Thought provoking discussions have been occurring around our offices.

Some wonder if the Internet is killing print publications. I think not. As with the 80’s hit, "Video Killed the Radio Star", I believe that both can co-exist.

Many of us use the Internet to receive the fastest most up to date information, but a full in-depth story? I tend not to want to read all that copy on a computer screen. I read the headlines online then the full article in print.

And what about the advertisements? Ads have come so far from a basic black and white to singing and moving double page spreads.

So Darryl, spend a few hours offline and pick up a magazine; I just ordered a gift subscription of Woman's Day Magazine for you. Enjoy.

Labels: Internet, publishing, social media

posted by Tally at 6:40 AM   1 comments

1 Comments:

At September 14, 2008 4:50 PM,  darryl ohrt said...

Hanging with RMI is always a treat. Thanks for letting me share some internet love.

While I post and joke about the "end of print" all the time - I believe you're right. There will always be room for both.

That's not to say that the print publishing world doesn't have a lot to learn about evolving their product - they do - but there's room for all.

Proof of concept is all over the internet. Just watch as any of the internet zealots or "thought leaders" get all giddy when they get featured in any printed publication. Not to mention that all of the internet elite are writing and publishing BOOKS.

Print still captures power and credibility. Hooray for paper. (Every once in a while, anyway.)

 

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