I clicked on this article yesterday and was intrigued by it. A little over a year ago Facebook launched Facebook Pages to attract advertisers to their website. The idea was for this to be a major branding effort for marketers. Not only can you advertise within the social media site but you have your own page. "Fans" can visit and tell their friends, who in turn tell theirs. Companies promote their Facebook page on their own website to drive traffic. JCPenney has geared a page and application to attract a younger audience as they get ready for back-to-school shopping.

It's a great way to brand your image, but will it sell? Will it work for traditional DM? It really depends on how your page connects with the "under 30" demographics. Social media is the new paradigm.