Tuesday, July 22, 2008
Something old is new again
For as long as I've been doing this, every so often our industry as as a whole experiences some "valleys" in one market sector or another. Usually brought on by an election year or postal issues or government regulations. When one market is down others may be up or flat.
So what did we do to get out of those situations? We went back to the old adage...Test, Test, Test. Not only new concepts but break out he old packages from years ago that were just marginal and see if they can be modified, or better yet, more appropriate for today's climate.
I often hear people say about alternative media,"Oh we tried that years ago and it didn't work". Maybe its time to try again. "Save gas, Save the environment, Order by mail"!
You never know.
Labels: direct mail
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