Thursday, July 24, 2008

Shame on the Old Gray Lady

The New York Times ran an article which of course was all but flattering to DM'ers. The author quotes a member of Kawasaki's marketing team who, in almost child-like manner, apologizes for not being able to define goals and frame works for "greening up" DM. It's really a horrible article. Not well written and especially not well researched. One simple phone call to the DMA to get a hold of the "Green 15" or "CCC" initiatives and there would have been some balance.

This was just more "dreck" as my dad would have said.

Labels: DMA, green

posted by martin stein at 9:57 AM   0 comments

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