Circulation Management and SRDS have inaugurated a new award. Based on Effective Performance, Selection/Segmentation, and Efficient Performance, subscriber lists were rated and awarded marks from 1 (low) to 5 (highest). They were then broken down into categories, Consumer Lists, Non-Magazine, Consumer Magazine, B-to-B Non-magazine, and B-to-B Magazine Lists with one list being awarded Grand List Winner.

RMI would like to congratulate Time Inc. Corporate Database, Nutrition Action Healthletter, and Mayo Clinic Health Letter for placing in the top 7 in the Consumer List, Non Magazine category. They fulfill all the criteria used to judge the winners; provide high response rates, allows for robust segmentation and conversion rate within budget. It is an honor to represent these wonderful companies and their lists.

Kudos also to our friends at StayWell Consumer Publishing, marketers of the Harvard Health Publications Masterfile which won top honors of Grand List.