I just read something I missed. Sorry, it has very little to do with DM but a lot to do with humor and the role marketing plays in our purchasing. Ken Magill's online column last week spoke of water. Yup just plain water. But what was so funny was that he got a little bottle of Jana water as a give a-way at a store. He goes on to talk about how strange it is to think that we would buy expensive, almost designer water when we can get the same thing out of any tap.

Ah, the beauty of marketing. That's what we're all about...no? No more hunching over that germ ridden water fountain at the department store or the car repair shop. No you've got your own personal dispenser with you at all times. Reminds me of the Lewis Black routine where he rails against Coke and Pepsi for being authorities on not soda but water.

But again, that's what we do. We present products or services to entice consumers to buy ours rather than theirs. Grey Goose, Kettle One, Smirnoff. We all know that one. Brilliant marketing.

My son swears he can taste the difference between Poland Springs, Dasani and Aquafina. I can't. But as long as there are people who say they can... that's all that matters.