Here's a phenomenal production for The Girl Effect Darryl pointed out on Brandflakes. No footage of third world countries, no paid actors - just words, music and the immense emotion it draws out of you. Some of the most influential videos I've experienced (and I use that word intentionally) this year have been just that - less imagery and powerful, engaging copy.
Growing up my mom used to say how she didn't like music videos because they steal your imagination. Music is received differently by everyone and the pictures your mind illustrates are unique, personal, and emotional to you. In her eyes, watch a video once, and it's stolen your visions and replaced them with the artist's message rather than your own interpretation.
Apply that concept to videos and viral marketing. Like music, words depict an image in your mind that's more relevant and powerful to you than the next person. With this campaign, the image of a 4 year old girl your daughter's age might be more effective to you than a 13 year old teenager. Why dictate images to the viewer when with words your audience can envision ones that pull on their own heartstrings. And isn't that the objective here? Not always, but sometimes, less is more.
Wow. A very powerful message that gave me goose bumps. I love the use of words like you mentioned to evoke the images, like a good book. I love the message that one person can make a difference. I want to share this with my daughters. We sponsor an “outcast” boy in India for the same reasons. I hope the “boy effect” works, too.
Wow. A very powerful message that gave me goose bumps. I love the use of words like you mentioned to evoke the images, like a good book. I love the message that one person can make a difference. I want to share this with my daughters. We sponsor an “outcast” boy in India for the same reasons. I hope the “boy effect” works, too.
Thanks to you and Darryl for sharing.