Monday, July 21, 2008

Adjusting to high gas prices

Let's face it, gas prices have certainly affected the way our target markets spend money. This report outlines just how much consumers are changing their spending habits.

Some marketers are partnering with companies to reward their best customers with gas credits. Others, like family oriented offers, gear messages around meal times. Home deliveries, stay in entertainment, and other creative ways to connect with potential customers by understanding their needs. Online sales have seen a slight up tick. Direct mail must stress the economy of saving gas money and the positive effect of energy savings by shopping from home as outline in the DMA Green 15.

Labels: marketing, oil and gas

posted by martin stein at 7:21 PM   0 comments

0 Comments:

Post a Comment

<< Home