Wednesday, June 18, 2008

New CAN-SPAM law affects email opt-outs

Among four new FTC regulations, it is now illegal to request a password, or any other information for that matter, when a recipient attempts to opt-out.

To unsubscribe, the recipient must be able to reply directly to the email or there must be a link in the email that leads directly to the unsubscribe page. The only piece of information that can be required is an email address.

The other three regulations involve address, person and sender definitions. PGiBlog has posted a summary of the revisions and a link to the complete FTC document.

Labels: email

posted by becky terhaar at 11:36 AM   0 comments

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