Actually, the tone of their message is so patronizing it's almost transparent. For decades brilliant direct marketing companies have spent millions of their own dollars developing systems to better market and communicate with their customers and potential customers. They have developed state of the art computer systems to cut waste and increase ROI. It's an insult to our industry to say that they know our business better and can do a better job for the consumer. I wonder if they have read this months issue of Target Marketing where the cover story outlines how Consumers' Union's mission of going "Green" is from the grassroots to the top organizationally?