Monday, June 23, 2008

Mastering the 50+ marketplace

I received a mailing piece today from the DMA on a seminar... Step-by-Step Guide to 50+ Direct Marketing Success and it got me thinking. When I graduated from high school I had the mindset that any parent (or teacher) over the age of 30 was ancient. When I turned 30 I set my goals on early retirement at 50. I thought how strange was it that I thought 30 was ancient?

Now as I get prepared for my 30th high school reunion and edge closer to the big FIVE-Ohhh... and have gotten NO closer to retirement than I was at 30, I wonder what are marketers going to do differently after that 50th b-day that they didn't, or wouldn't, do when I was 30.

My clothing has only changed in the waist size, my hobbies haven't changed, the music I listen to hasn't changed, my disposable income HAS changed - but I'm sure it has for everyone. Yet what are marketers going to do differently for me in two years that they don't now? I may have to skip off to Miami for this seminar and see what I have to look forward to, in the meantime I say marketers should create relationships with the customers and grow (age) with them!

Labels: guest blogger, marketing

posted by Scott R Chilcutt at 6:31 AM   0 comments

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