Monday, April 28, 2008

WOMM

Word of Mouth Marketing. Thanks Becky for this site.

Here you have an agency (BzzAgent) which takes your product or service campaign and has their "agents" (registered consumers) talk about their opinions (good or bad) with friends. Therein, generating buzz. Sounds like a very interesting concept but according to our advertising guru, Darryl, there's still some debate about whether or not this is true WOMM - where campaigns spread strictly by demand.

Still, all in all, a very interesting marketing idea.

Labels: word of mouth marketing

posted by martin stein at 11:43 AM   0 comments

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