Wednesday, March 5, 2008

Possible opportunity knocking

These days it seems that around every corner of the office, on the street, in the media people are speaking about the possibility of a recession. People are fearful about loss of jobs, increase in costs, and the unstable economy.

One would think it was time to start storing water and canned goods in the basement for the impending Armageddon. You are beginning to hear rumblings in the direct mail world that organizations are considering scaling back their acquisitions and their renewal mailings in the coming months.

Now don’t get me wrong I am completely behind mailing smarter, but mailing smarter does not necessarily translate into mailing less. According to The Chronicle of Philanthropy smarter can include some of the following:

· Avoid fund-raising cuts
· Keep top donors close
· Tell a good story
· Don’t ignore people who have stopped giving
· Look for donors in thriving industries
· Collaborate with other groups

These times can be ones of great opportunity for organizations. While others are cutting their mailings “you” could be contacting their potential donors with the opportunity to give to your own organization. Potential, Potential, Potential!

Sure things might not seem exactly rosy right at the moment, but look at where you could be in 3 to 4 years. On a personal note, I will be taking this time to invest as much as I can in my 401K. Prices on stocks are down, they will bounce back, and when they do I will have bought at below market prices and will come out on top. Seize the opportunity!

Labels: direct mail, economy

posted by Michael Kertelits at 9:31 AM   0 comments

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