Every industry news outlet has articles about the threat of the Do Not Mail legislation. The leaders at the DMA have spoken about it for the past year, and more recently DM News' front page article speaks to it. Another article from Multichannel Merchant talks about the pit falls that catalog merchants find when customers use the services of the Opt Out online organizations.

I've said it before, the DMA and our news outlets have done a great job of rallying the troops behind all the initiatives surrounding Green15 and CCC but come up woefully short of communicating directly to the public and the outside news outlets, where most consumers get their information. I'm sure the response from the DMA is one of money. So let's start a capitol campaign to raise funds to hire a PR firm that will produce ad spots and get us in front of the consumer. The Beef industry has done it, the Milk industry has too. Even pharmaceutical companies have gone direct to the consumer.

Enough preaching to the choir. It's time to take this to the front line.