Sunday, March 23, 2008

Good news for direct mail

In a recent study done by the University of British Columbia and Harvard Business School it was discovered that people are happier after they spend money on other people. This could be as little as $5.00.

Now as I see it, the best thing to do would be to integrate this information into all direct mail offers both for consumer and non profit appeals.

"Buy this item as a gift... it will make you feel better" or "Donate $10 and feel good. Donate $25 and feel great".

A good creative copywriter could do wonders for your next mailing.

PS: Tip of the hat to Chelsea for the great link.

Labels: copywriting, direct mail

posted by martin stein at 12:05 PM   0 comments

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