Thursday, February 21, 2008

Online "green-ness"?

Great article in DM News this week. Thanks to Debbie McLain for pointing it out. Sara Holoubek compares and contrasts just how green digital marketing is. With all of the electronic gadgets around, most of which aren't reusable or recyclable and use a huge amount of energy manufacturing, digital marketing isn't very carbon neutral. So now the big push is on to create more environmentally friendly gadgets. But just as we in the direct marketing industry must inform the public of our environmental efforts, the onus is on the online industry to follow suit.

Labels: green, marketing

posted by martin stein at 11:45 AM   0 comments

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