Thursday, February 21, 2008

It's not all bad news

On the heals of the bad news about Sharper Image and Lillian Vernon there is some good news making headlines. Brookstone has seen an upswing in it's forth quarter 2007 sales. This translates into an overall increase for the entire 2007 year. Direct mail increased business not only through direct sales but by driving traffic to their retail outlets. Their multichannel marketing approach appears to be working.

Labels: multichannel marketing