Tuesday, February 5, 2008

I dream of Sales Genie

After the parade for the victorious underdog NY Giants, there will only be a few who remember vividly the entire game. Sure in sports bars all over NY and Boston, the die hard fans will re-play each exciting moment of the last 2 minutes. But for me, what I will remember are the commercials.

To me the Super Bowl is like the new fall season of TV; a harbinger of commercials to come. So I was a little disappointed by the line up this year. In particular, the Sales Genie campaign. Who's their target audience? Serious business people or Saturday morning cartoon watchers? Maybe I'm too close to it but I found them to be degrading. Also, the ads play into the hands of those who feel like there is no oversight in our industry. That thousands of names are just available for the taking, to anyone who wants them, without taking proper security measures and background checks.

I imagine that only time will tell how successful (or unsuccessful) the campaign is, but the potential damage to the DMA's efforts to protect privacy is already out there.

Labels: privacy, video

posted by martin stein at 8:28 AM   0 comments

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