Wednesday, January 23, 2008

The key to viral marketing: become your audience

Decio, our network administrator, pointed out this really great quote from a DM News interview with Adam Deringer. The VP and chief digital officer of the Brownstein Group talks about a successful 26 video viral campaign launched for SuperPretzel.

"To play in this viral world of social marketing, you can't take yourself too seriously. This is something that is really difficult for a lot of tradition­al companies to accept. You need to become your audience as opposed to being a brand speaking to your audience. This, in turn, generates interest in the brand. Being genuine is most effective in viral market­ing."

Well said.

Labels: video, viral marketing

posted by becky terhaar at 11:58 AM   0 comments

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