In an interview with 60 Minutes, Facebook CEO Mark Zuckerberg, the 23 year old whiz-kid of the social media scene, was chastised for his faux pas in the possible invasion of his members' privacy. What's interesting here is the fact that for all the press and notoriety, Facebook is not making money. The only way they have made anything is through the famous $240 million sale of 1.6% share of the company to Microsoft.

In order to try to generate revenue, the company decided to sell advertising - but not through your conventional means. Apparently Facebook began using Beacon, a tracking program that monitors what its members buy on over 40 websites. Then, without explicit permission, it automatically reports their purchases to family and friends through a member "endorsed" ad. (Picture your face next to the scarf you just bought online at Bloomingdales.) It's a really innovative idea, just poorly executed. In any event they'll need to make some major changes in their methodology.

Will Facebook become the new Google? Some people think so.