You know what bothers me? People who pontificate and contradict themselves at the same time. I've gathered a few here on my desktop. Here's one, Andy Rooney.

On Sunday night's 60 Minutues, he was on a tear about catalogs. He lumped his Best Buy and Circuit City catalogs along with Sharper Image, Brookstone and a slew of other noted DM catalogs. He went on to say he never buys from catalogs and never will; but if they keep sending them, he'll keep looking at them. Someone should tell Andy that somewhere down the road he just might have bought something - and that someday he just might again.

If all the direct response catalogs were in fact addressed to him, it's a pretty good bet they got his name off a direct response list. We all know how that happens. If it bothers him so much, how about the DMA's Mail Preference Service? Don't bother me with facts, I've got a segment to write.