The DMA is responding to the ongoing negative press about our ability to police the amount of unsolicited mail delivered. Business Week will run an article not very gracious to the DMA. John Greco, President of the DMA has responded to members in a letter outlining some of the omissions in the story and stating that a letter to the editor will follow. This is of vital importance faced with all the "Do Not Mail" legislation that could be headed our way.

We really need to get out ahead of this issue. Somehow the DMA has to get in front of the public directly...I don't know maybe The Today Show, Good Morning America and all of the rest of the morning shows. We need a full on program that heads off negative impressions. It seems like we're always responding. Maybe this is happening and I just don't know it, but by the end of 2008 it may be too late.