Monday, December 3, 2007
Direct mail is alive and well
As direct marketers we like numbers. Opinions are great but if some one's got hard facts, we'd go with that. This week I've read a number of articles which deal with direct mail. Two of which are opinion pieces detailing how direct mail is a "
dinosaur" and the other gives ways we must "
re-invent" our industry or we will not be able to compete.
The third is a piece from RRW Consulting written by Nancy Arter. In her
article she sites a survey conducted by International Communications Research, which concluded that people prefer receiving things by what else?......Direct mail, over email. This is the same study that Dean Rieck noted in his
DMNews article from November 9th. It's full of percentages and statistics to back up its claims.
So for those hoping direct mail goes away... The report of our untimely demise is greatly exaggerated.
Labels: direct mail, email, marketing
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