Along with the article in DM News about the survey conducted in conjunction with Pitney Bowes, was another story about how the DMA hopes to "inspire" the industry to go green. Their two campaigns, "Green 15" and "Recycle Please", are both well conceived and should be adopted by all DMA members. But this appears to shift the weight off of the DMA and onto the individual marketer/member to get the message out. What is being done by the DMA in the way of a "direct to public" campaign? All the statistics have convinced us as DMA members, but have fallen short with the public.