If you attended the 2007 Fast Forward Day you would have heard all about "Second Life" and the virtual world. Half of the audience was interested and the other half thought it worthless. I was and continue to be intrigued by the concept. For years non profits have struggled with the task of gaining a foot hold with the younger audience. I'm not talking about the 50-60 group I mean the 20-40's. I believe this is the way. In the October 29th issue of DM News Chantal Tode writes about how The Human Society of the United States launched their virtual store front, There.com. This is just one more of a growing number of non profits who are testing the waters in the virtual world. The American Cancer Society and World Wildlife Fund have already made headway in this arena.

Create awareness early and develop donors later. If you want to tap into your future donor base this is how to do it.