Wednesday, November 21, 2007
Make-A-Wish launches viral game

Fundraising online has been a hot topic for nonprofits these days. Make-A-Wish recently kicked off
Lamb Chop Drop, an entertaining and absolutely adorable game. An interactive program like this can easily blow your budget, but Make-A-Wish has it covered with a "Corporate Sponsors" page showcasing all of its donors and leaving room for nine more.
Darryl from
Brandflakes notes that the "Donate your final score" option at the end is a very nice touch. And if nothing else, the game has at least generated awareness.
Labels: fundraising, nonprofit, viral marketing
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