Thursday, November 29, 2007

And now, talking paper

No joke. Michael at News Blog points out a company called Labels that Talk which has developed a software allowing consumers to record a 10 second voice message into a bar code, like the one shown above. When scanned with a cheap scanner, or cell phone with a built in scanner, the message plays back. Target markets are pharmacies and hospitals for use on medicine bottles. I wonder - could there be potential for a new wave of direct mail?

Labels: paper, technology