Direct marketers are about to face the same problems our potential customers face daily. We are going to descend on Chicago to our annual conference in hopes to accomplish whatever our predetermined goals are. The only obstacle: so is every other direct marketer. The next problem is time. We only have about three days to do it in.

Broker/manager, mailer or data service provider, we all want to make that contact who will seal a deal or promote our business or our client's business. It's hard! It's like trying to be at every one's wedding on the same day. Or mail box clutter.

We need to take a tip from our own play book. Make sure you stand out in the crowd. Then above all make sure you deliver what you say you will.

See you in Chicago and... have a good and productive show.