Tuesday, October 23, 2007
A boon to the list industry
In case you haven't heard, the new Chairman of the
DMA Board of Directors is Donn
Rappaport, CEO of The American List Council. The newly elected Vice Chairman is Kelly Browning,
EVP and COO of The American Institute for Cancer Research. With a nod to exiting Chairman, Markus Wilhelm who did a great job making us all more aware of our duties to self policing.
For those of us directly involved with the list business the new Chairs of the
DMA are quite a boon. They know our business inside and out as they are totally immersed in it on a daily basis. We will have voices at the highest board level who"speaks our language". In return, it's up to use as list professionals to get behind them and make sure we take active roles in furthering their vision for the next year. I've often heard from other list company owners that the
DMA doesn't understand us....well not anymore. No more excuses. Get involved.
Labels: DMA
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