Wednesday, September 26, 2007
What's not to like about ad people?
Americans don't "respect ad people"? What exactly does that mean? In a
DM News online article by Giselle Abramovich (9/25/07), the author cites a J. Walter Thompson study which asked less than 1000 Americans about their perception of advertising people. According to the study, only 14 percent had a positive opinion of ad people. It is interesting to note that 31 percent of this population view ad people as a "necessary good", which is just above politicians and car salesmen.
In contrast to that, a new website called
FireBrandTV.com is being launched. It is basically a TV channel and website devoted almost entirely to ads. Couple this with
YouTube.com's most heavily watched posts which are... none other than ads.
If Americans don't like ad people they sure like what they produce.
Labels: advertising, commercials, viral marketing
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