I was intrigued by a TV show a few weeks ago. “I-Caught” is the name of the program. It’s on one of the major networks. I was flipping through the channels so I missed the first part of the show but what was interesting to me was the portion on the new way that big brand marketers are using the internet to push their product to the consumer. In fact they don’t “push” the product we, the audience of You-Tube and the ilk, are pushing it for them. They produce a short “ad” video. Make it very catchy and release it to You-Tube. It gets passed around to everyone’s buddy lists and boom 40million hits later your video is world wide. Gone is the budget for print ads, TV media buys and radio. Will this change the face of advertising as we know it?